Brand Guidelines

Official brand guidelines for One Wholesale. These standards ensure consistent representation across all touchpoints.

A part of One Group of Companies Pty Ltd

Mission & Vision

Our mission and vision define who we are and what drives One Wholesale forward. They reflect our commitment to strengthening the connection between quarries, suppliers, and the businesses that build our communities — guiding every partnership, delivery, and innovation we pursue.

Our Mission

To empower local suppliers and distributors with access to quarry products at wholesale rates, supported by fast turnaround, flexible delivery, and transparent pricing. We're here to bridge the gap between quarries and retailers — making bulk and bagged supply easier, faster, and fairer for everyone.

Our Vision

To become Australia's most trusted wholesale partner for construction and landscaping materials — known for reliability, scale, and unwavering support of the businesses that build our communities.

Logo Usage

The One Wholesale logo is our primary brand identifier. Proper usage ensures brand recognition and professionalism.

White Logo

Use on dark backgrounds (black, dark blue, dark images)

Blue Outline Logo

Use on light backgrounds or transparent overlays

Blue Solid Logo

Use on white or very light backgrounds for maximum impact

Logo Guidelines

Always maintain clear space around the logo equal to the height of the 'one' wordmark
Never change the logo colors beyond approved variations
Minimum size: 120px width for digital applications

Never distort, rotate, or skew the logo
Never add effects like shadows, gradients, or outlines
Always use the full logo with 'WHOLESALE' text to differentiate from other One Group companies

Color Palette

Our primary color palette reflects professionalism, trust, and industrial strength.

Primary Blue

Strong, reliable, and industrial — represents trust and professionalism in bulk supply.

#031687
Primary brand color, CTAs

Primary Black

Core brand foundation, used for typography and high contrast elements.

#000000
Primary text, backgrounds

Primary White

Clean, minimal, and flexible for balance and clarity in layouts.

#FFFFFF
Backgrounds, light text

Neutral Grey

Supports structure and hierarchy, ideal for backgrounds and text contrast.

#6B6B69

Accent Orange

Energetic and industrial — highlights CTAs, buttons, and action areas.

#FF6600

Complimentary Sandstone

Warm earthy tone symbolizing quarry and construction materials, adds natural contrast.

#C2B280

Secondary grey

#FBFBFB

Light Grey

#6B6B69

Typography

DM Sans is our primary typeface, chosen for its clarity and professional appearance.

AaBbCc

Space Grotesk + DM Sans

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
~!@#$%^&*()_+<>/?

Typography Rules

Primary typeface: DM Sans (Regular, Bold, Black)
Use Regular for body text and general content
Use Bold for headings and emphasis
Maintain consistent hierarchy across all materials
Minimum body text size: 14px for digital, 10pt for print

Social Media Guidelines

Maintain brand consistency and authenticity across all social media channels.

Content Requirements

All social story content must be video format
Never post logo-only content on social feeds
Include real operational imagery to build credibility

Share customer content or project/equipment videos in stories
All social posts must feature projects or equipment

Social Stories

Share customer content or small project/equipment videos. All story content should be video format to maximize engagement and showcase operations in action.

Social Posts

No logo-only content. All posts must be project or equipment related, featuring real operational imagery that demonstrates our capabilities and builds trust.